Your art business website is only as good as its content and its usability. Without a well-thought out design and plan, your site is not likely to generate sales for you and your site will be just another one of millions. It needs to give you an identity which is unique in its own field.So what should your business website have to make sure that you get noticed, generate new business and enhance customer brand awareness? Well of course you need to make sure that it's aesthetically pleasing and that you think about colours, layout and so on.But there are other essentials which people fail to acknowledge and we have listed some of them here. Without them, your website could create a negative experience for visitors and fail to give you the return on your investment that you are looking for. They are not complicated essentials and they are by no means rocket science but they are, nonetheless, important.Contact InformationHow is anyone going to find you if you haven't put your contact details on there? You need your name, your address, a telephone number and an email address. People won't spend hours looking for you and trying to trace you - they'll just go elsewhere and find another site. It sounds basic but make sure you have these details on your site and that they are clearly visible from the home page as well as other pages.Top Tip: Incorporate a 'Contact Us' Form so you can capture essential information from your customers. These forms mean that they can fill out a simple form with questions they may have and you can either call or email them back. Plus it saves them the cost of a phone call. Please ensure that you do respond - sounds obvious but it's essential!Photos & VideosMake sure you add a photo of you and your team if you have one. No it's not being vain! It means that people can see who you are and it assures them that you are real! The more 'authenticity' and 'reality' you apply to your website, the more drawn in people become and the more they are likely to think that you are a genuine business which has its customers in mind.Using relevant video footage can add a three-dimensional look to your site and is just another way to show people that you are real and that you understand their needs.Top Tip: Create a free YouTube.com channel for all your videos. Create relevant keywords and search phrases for each video and link back to your website from your channel. Also, create a free account with Flickr.com and store all images for your site with a description and link back to your site.Creating inbound links from both of these sites gradually increases your search engine position and Google Page Rank.Newsletters & Sign Up PageNewsletters are a very important part of any business, particularly if you're a new business. Sending out regular newsletters is a way to involve your potential audience. Allow them to sign up and opt out of your newsletters and you can then draw them in with a capturing, well-written letter on a regular basis.Top Tip: Incorporating money off vouchers within your Newsletters can be great way of generating new business, or getting your existing customers to try new products and services. Give your customers a reason to sign up; otherwise your Newsletter will just end up in the delete folder.Customer Feedback & TestimonialsOne of the most pow |