Yao Ming did not wear the Olympic basketball shoes, perhaps the greatest Olympic regret. Pick has been sponsored by the 13 NBA players, farewell without a stadium because of a foot injury, while wearing an international big Yao Ming, but eventually lost to injury and the end of athletic career. This is the biggest Chinese sports brand tangle. After all, China's sports companies in the world lack adequate brand.

I have been reflecting on these years, including the Olympic brand in China, including the quality, has no less than international competitors, but why I still can not win the world's attention?

Our Mishap is: although the brand, but the lack of an international element. To address this bottleneck, our business has also been active. The easiest way is to register a brand overseas, back home; Another is to set up factories overseas investment, but in the sporting goods industry, no company dare overstepped, because ultimately must return on sales of brand value.

Where emboldened our brand?

Internationalization is not quick

I can say without exaggeration to say that Olympic was the first brand to go international strategy. Fortunately, we only did not fall in the international hard journey, but also the United States takes hold, listed in Hong Kong. Some people say, "Why in the country ranked as Olympic Li Ning, Anta?" My interpretation is that any competition in the industry to put a 30-year, 50 years, or even to more than 100 years. Pick of the strategy is clear, rather to foster an international element, slightly slowed down some rhythm, map is the future of sustainable development.

We do what the previous 20 years? We implemented a two-stage five basic work. The first phase consists of: an international brand positioning, improve management standards.

Our original intention of starting a business, is to make basketball shoes, Nike OEM, the results did not materialize, then find the order, but because we do not have the brand, but was required to pay deposit. To survive, we are forced to create their own first brand - Fengdeng card. However, we found that domestic competition is already beginning homogenization. Life and death, we decided to change brands, Pick the resulting meaning is to match Nike. From the positioning that, since we are strengths in basketball shoes, it would focus on professional basketball equipment, make a sub-area champion. At that time we propose to intervene in the core of the global NBA basketball tournament, many people do not believe.

Rival Nike, we need international quality standards. We carried out the ISO9000 certification, and later the ISO8011 certification. Pick the one hand, protect the quality of products meet export standards, on the one hand the United States to lay the foundation for the landing.

"Internationalization" in today's business world is a fashionable topic, but an objective view, the tendency of most enterprises utilitarian serious, that while the economic downturn in Europe and America, we can seek to enter. The fact is that we can export products, but can not export the brand, we still need to bow their heads in accordance with international rules of the game, from the basics.

Complex environment is the norm

To the internationalization of Chinese brands in Europe and America need to do three things: conduct, Ericsson, legislation of this. This is our second phase of the three foundation, is to seek in Europe "identity card", for the pursuit of influential people, for corporate globalization.

We are registered in the United States to adhere for 15 years, we have experienced again and again from the application is rejected, then the process of prosecution, and finally in 2009 got the card. Chinese brands to hit the United States, have been hard this off.

To attract European and American consumers, our strategy is celebrity. The first step is involved in NBA, sponsored players. NBA basketball is the world's most central events, is gathering popularity marketing. Americans, Europeans began to notice the presence of Pick, they began to believe that since Olympic can be worth tens of millions of NBA players to accept, as evidenced by the Olympic values. Therefore, the Chinese brand on the international operations, you must consider what the ultimate market demand.

Europe to fully accept a brand, will see the brand's production company. If the Peak is a closed company in China, will hinder the understanding of European and American consumers, this is our final choice in a more open capital Hong Kong-listed reasons. In this way, consumers can also be our European and American stock investors.

Now, most companies blame the development of consumer inflation low, monetary tightening. Pick the macro-control has also been four times, each time the results are tightening. However, we continue to create an international brand, and confidence does not change. Our revenue growth of 24.7% in the first half of the reason is because our international element to open a new consumer space.

NBA season has not yet started, there came one after another injured player news, and this can not help but worry a little bit will not reproduce the 1998-99 season off their feet after the compound pendulum situation. According to "Boston Herald" message, the young Clippers guard Eric - Bledsoe underwent surgery today to repair his right knee injury.

It is reported that Bledsoe surgery to repair the good side of the right knee meniscus tear inside (October 7 injured). Surgery by Benton - Ehm Bloom doctors surgeon, and the location is a hospital located in Birmingham, surgery is expected to be sidelined 6-8 weeks Houbulaisuo about time.

The present situation, Bledsoe can participate in aerobic exercise and strength training, when the new season he will further increase the estimated amount of training.

Bledsoe from the famous University of Kentucky basketball elite, and Wall, Cousins, who with teammates, but his fame is not of them. However, by virtue of their excellent skills and the ability to adapt to the NBA game, Bledsoe played in the NBA soon on their position. He is the 2010-11 NBA's Rookie season second team member, the Clippers last season, Bledsoe played 81 times, averaging 22.7 minutes, an average of 6.7 per game can contribute points, 3.6 assists, 2.8 rebounds.

The subject of a formal expansion of trading yesterday. Stock Exchange announcements, trading the underlying securities in the expansion to 285 yesterday, including the seven ETF. Market participants expect the source as trading securities limited, short-term target expansion will attract more capital to participate in financing transactions.

According to the Shanghai and Shenzhen Stock Exchange has issued a notice, the expansion, the margin of the underlying securities from the previous SSE 50 Index and Shenzhen Component Index on a total of 90 constituent stocks to 285. The securities underlying the ETF included a total of seven, including the Shanghai 50ETF, Shanghai 180ETF, SSE Dividend ETF, SSE 180 Governance ETF, deep 100ETF, small plates and deep into the ETF ETF. The underlying securities included in a total of 278 stocks, including the Shanghai 180 Index constituent stocks and all 180 Shenzhen 100 Index constituent stocks in addition to energy and Yuedian Shenzhen A, 98 constituent stocks.

It is noteworthy that, due to refinancing business has not yet opened, the subject of this expansion may provide more help for multi. Currently, some brokers under the Exchange Notice, the appropriate date from May to expand the scope of the underlying securities margin. Some brokers said trading business needs to provide its own securities broker, the broker will take the risk of volatility, therefore, not going to rapidly expand the scope of trading the underlying securities, but to increase financing for the purchase of the underlying securities will be one step.

Latest data show that the two cities on Friday financing to buy 1.039 billion yuan, down 47.07% than the previous day. Ping An of China is financing the purchase of which 72.8572 million yuan, ranking first in the two cities. As of December 2, the two cities margin balances totaling 37.593 billion yuan, of which financing the balance of 37.093 billion yuan.