Kai-fu Lee left the Google of China, returned to Mountain View, California's two founders and executive team,
cheap jordan shoes "the expectations" of the track - from Google China launched Google.cn, to a fully localized product development and has a "local characteristics "The market cooperation, to Google China's handling of some sudden crisis, the headquarters hascheap shoes been no lack of voices of doubt. May 2008 Wenchuan Earthquake "mourning" of the occasion, Google China will Google.cn Home transferred into black and white, the "unauthorized actions" had been the headquarters of the question; this year in June, Google.cn by regulatory agencies charged with " buy jordan shoes Jurisprudence ", the search for immediate rectification Kai-fu Lee to quell the crisis, the practice of content, but also aroused controversy headquarters.
Kai-fu Lee to resign after nike shox Google announced the resumption of China R & D and operating in parallel "dual structure", by John Liu and Yang Luo were replaced Kai-fu Lee's operations and research and development responsibilities, and let Google China R & D, sales and operations all are attributed to global R & D, the structure of sales and operations. This means>> Taste of China that the global or "localization" of product development must also be fully integrated into the global system of products.
"Google launched in China two years a lot of products, which more than two months, I and Dr Yang also think that some things come back to look at, will be some adjustments." John nike shox shoes Liu of the "Business Weekly" said, .
This strategy has led to the adjustment of some internal shocks and challenges. Google internal staff told reporters at the close promoting a series of local projects have been stalled temporarily on hold: Google in China in September, October and had planned a strategic partner of the Mainland of China jointly issued the first real Gphone-just like Google, T -Mobile and HTC jointly released G1 as in Europe, but the plan had to be postponed. Previously, Google China is also ready to work with Beijing, a number of seat landmark collaboration with Google Maps and the landmark of the combination, in their roof and internal large-scale promotion of Google's "Map Search" air shoxproduct, the plan has no progress.
All products and promotion programs have been re-examined. "There is no absolute localization, Google is a system of global R & D, China is the world's R & D team behind the technology resources in support." John Liu of the "Business Weekly" said.
It also returned to Google on the Chinese engineers of the most initial promise -2006 In September, Kai-fu Lee was the direct boss, Google engineering, senior vice president Alan? Eustace has just recruited near the Chinese engineers, said: "You should not only consider develop products for China, but also thinking about whether their technology to the global value. "
In this adjustment, the existing Google products, China is divided into three categories: the first is full use of technical resources and development of the global strength of the product, such as using a global cloud computing platform capabilities and Google Mapplet Google Map Search , including a similar spring maps, entrance maps and Olympic maps the local launch of the products, including Google in Chinese integrated search products - these products will continue to support and certainly; second is the introduction of local products in the Google world have A similar product form, to consider how to merge the two, such as music search; third is completely localized products and promotion in China, the world can not refer to examples of such products and services will reduce the input.
Emergence of new problems - Google China has just launched in March 2009, and is considered the headquarters of the full authority of the Chinese team "Music Search" will be with Google released at the end of the world's top 10 music products "Music Discovery" to some extent merger. "We are considering how to combine them," John Liu admitted.
Another person familiar with the "First Financial Weekly" said, the plan was Google's search product team a lot of people's resistance. Since the launch of 8 months, Google China's music search has been gradually open up the situation: it offers to download the track has already over 700,000, when compared with March just released more than twice, and has been with Nokia, Apple and Volkswagen, etc. 5 advertisers to sign the contract, the total amount of 250 million yuan. China's music search may be learned from the headquarters of the Music Discovery and Integration, or even very important to Google China R & D write directly responsible, the question the U.S. headquarters for music search and evaluation of R & D team in China, "is not not want the Chinese market ? "
Completely are "localized" to try to explore in the near future may reduce or terminate investment - including Google China, beginning in 2007, China will promote the channel extending to the second and third tier cities have Internet cafes, but try not to be optimistic about the headquarters, as well as Google investment in local Internet start-up companies in China, with some forum site through the "Q" and so the practice of cooperation in exchange for traffic.
Some projects accept the "death in the face" at the same time, Google China launched a high profile in November two new products, so that people can think of is continuing its development work - one is led by Google's new version of the Chinese engineers, "Google Translation "It uses the processing power of cloud computing can be achieved with 51 languages Chinese real-time translation; the other is the Chinese Google Voice Search, the search results presented by voice input, other than English and to become the first Chinese to support the technology language. In their view, these two products are ideal for Google's product shape China's future - from the worldwide headquarters of the leading technology to master, even with the Chinese team, led the technology localization, rather than developing a completely local product.
Changes in a range of products ultimately led to product manager and technical backbone of the movement - they have chosen to switch to Google or leave the other markets. "You're not the right person to do this job (you are not suitable for people who do this)." John Liu after all that change is inevitable.
Rules of the game completely different face of competitors and regulatory environment of uncertainty, perhaps this is the Google of China "most secure" survival strategy. However, this is quite consistent with U.S. headquarters of the promised "Google in China" will inevitably lead to another result: the loss of some local products and cooperation, Google may have to accept China's market share in long-term slump in the future - the situation even worse than now much more.
"We will also learn from China's Internet companies, but we pay more attention to the flow of value." Liu Yun value that Google is the world's leading technology and services to Chinese users. "Let them bring products to use cloud computing experience, so that SMEs through Google's keyword advertising is very easy to go abroad to do business, these are Google, as a global Internet company a value."
This could be closest to the U.S. headquarters of Google China a transformation of values. However, it is who most want to see the Google China?
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