There is criticism that Jobs was an amplifier, a conduit of others' originality. But he understood how to turn raw ideas into applied, coveted tech. "People always knock him for building off other people. But he knew what to do with it," says Leander Kahney, editor and publisher of the tech blog Cult of Mac.

He made people believe his reality was the one they desired. He convinced us of what we couldn't live without, then packaged it and sold it to us. With a sales sensibility drawn from the 19th century, he sold us the 21st. Which did he do more of ¡ª nuts and bolts or smoke and mirrors? Does it matter? Aren't both necessary for what he and Apple accomplished?

In the end, these things are true: a beige plastic cube with a gray screen and a slot in it changed computing. A tiny box that stored bits and bytes, helped along by a virtual store that sold digital files for 99 cents each, changed music. Another tiny one-button box that did hundreds of things changed phones and media. And a flat, paper-sized slate, a latter day tabula rasa, is still changing all of the above in ways we haven't yet measured.

David Gelernter offers insight into the Jobsian personality in "Machine Beauty: Elegance and the Heart of Technology," his 1998 book. "We believe implicitly that the scientist is one type, the artist a radically different one," Gelernter writes. "In fact, the scientific and artistic personalities overlap more than they differ, and the higher we shimmy into the leafy canopy of talent, the closer the two enterprises seem."

sac longchamp solde  longchamp pliage  longchamp rose

"There's the rare occasion," he says, "when the public can be engaged beyond flash ¡ª if they have a sentimental bond with the product." And lo: Draper rechristens the photo wheel the Carousel ¡ª because, he says, "it lets us travel the way a child travels ¡ª round and round and back home again, to a place where we know we are loved."

What Don Draper did with the slide projector in fiction, Steve Jobs did with technology in the real world. He constructed meaning from desire.

"What are we, anyway? Most of what we think we are is just a collection of likes and dislikes, habits, patterns. At the core of what we are is our values, and what decisions and actions we make reflect those values," Jobs said in a Playboy interview in 1985.

For Jobs, it was about harnessing the here and now with devices that propelled you into the future ¡ª the one "Star Trek" and "The Jetsons" promised, where gadgetry lived alongside us without devaluing humans in the process.

As eulogies pour in, it's easy to conclude that Apple was Steve Jobs and Steve Jobs was Apple. The reality is far more complex. Teams upon teams of creative people built the company's dreams and hid its seams.

But on the inside, dictatorship, however benevolent, tends to be more efficient than democracy. And looking from the outside, the charismatic front man trumps communal, incremental progress. Genius may indeed be 1 percent inspiration and 99 percent perspiration, but selling genius to the masses ¡ª well, that ratio is probably far more balanced.

sac longchamp pas cher  sac longchamp noir  sac longchamp solde